MRM

SVP Global Business Lead | Microsoft

February 2022 - Present

Seattle, WA

Clients: Microsoft

Role Summary: Global Business Leader for Microsoft across the Interpublic network, driving strategy, business transformation, team growth, and change management. Building and leading a high-performing global team while cultivating an inclusive, solution-oriented culture focused on creativity, technology, and measurable results.

Selected Contributions:

• Leading global Microsoft account strategy, innovation and execution to drive innovation, creativity, revenue growth, and results-driven operational excellence

• Grew global marketing execution team by over 300%, with over 200 marketing, social and event professionals across 16 countries and 8 languages

• Increased client satisfaction scores by 28%

• Increased revenue by over 10%

• Building and nurturing a high-performing inclusive team culture across the globe that unites diverse perspectives, fosters collaboration, and cultivates curiosity in technology and AI

• Responsible for P&L and business development in a fast-paced, international environment, managing C-level stakeholders, reporting to MRM Global CEO

• Drive creative, solution-oriented global marketing Consumer & B2B/B2C campaigns and initiatives with measurable results, including best-in-class brand activations and customer events

• Mentor and develop senior leaders and emerging talent, championing knowledge sharing and personal growth

VML

Group Account Director - Contract

November 2020 - August 2021

Seattle, WA

Clients: The Coca-Cola Company, Intel Corporation

Role Summary: Integrated team leader for The Coca-Cola Company’s consumer-facing Smartwater brand relaunch campaign & Intel Corporation’s B2B global product launches.

Selected Contributions:

• Managed planning & execution of a new brand positioning for Smartwater, including visual identity, TV, experiential, social & multiple other user journey touchpoints to generate more than 500M earned media impressions nationwide. 

• Collaborated with Intel Corporation & multiple agency teams to develop an insight-driven, category breakthrough B2B global campaign for two new product launches. 

• Built a suite of global assets for Intel across the B2B user journey for 10 countries, including bold, eye-catching illustrations to accurately represent a wide range of cultures with market attitudinal nuances. 

• Created & staffed new organizational work streams within the Intel team to launch lead generation & nurture, always-on social media strategy and retail communications. 

VML

Global Account Director

February 2017 - May 2020

Kansas City, MO

Client: Hill’s Pet Nutrition (Owned by Colgate-Palmolive)

Role Summary: Served as a strategic team leader for the integrated global WPP team dedicated to Colgate-Palmolive worldwide.

Selected Contributions:

• Led the first-ever Masterbrand level positioning, brand identity & global campaign for Hill’s Pet Nutrition, including global roll-out, resulting in surpassing CPG benchmarks on brand recall & brand lift studies. 

• Managed cross-functional agency teams to develop annual centralized digital roadmaps for 20+ countries across 40+ websites, including development, implementation & globalization, while working closely with Colgate-Palmolive global digital teams. 

• Developed a plan with Colgate-Palmolive for innovation funding to reimagine the Hill’s Pet Nutrition B2B ecosystem, leading to internal organizational transformation. 

• Lead point of contact for centralized global headquarter communications with internal & external stakeholders. 

• Built globally centralized processes to easily implement brand guidelines for cohesive marketing initiatives. 

• Consolidated global agency business including identifying local agency partners, creating annual scope of works & onboarding new partners with local market clients.