MRM

SVP Global Business Lead | Microsoft

February 2022 - Present

Seattle, WA

Clients: Microsoft

Role Summary: I drive the global MRM and Microsoft relationship, including strategic partnership, creative development and building & leading a strong team and culture of 270+ marketing, social and event executional specialists globally.

Selected Contributions:
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VML

Group Account Director - Contract

November 2020 - August 2021

Seattle, WA

Clients: The Coca-Cola Company, Intel Corporation

Role Summary: Integrated team leader for The Coca-Cola Company’s consumer-facing Smartwater brand relaunch campaign & Intel Corporation’s B2B global product launches.

Selected Contributions:
• Managed planning & execution of a new brand positioning for Smartwater, including visual identity, TV, experiential, social & multiple other user journey touchpoints to generate more than 500M earned media impressions nationwide.
• Collaborated with Intel Corporation & multiple agency teams to develop an insight-driven, category breakthrough B2B global campaign for two new product launches.
• Built a suite of global assets for Intel across the B2B user journey for 10 countries, including bold, eye-catching illustrations to accurately represent a wide range of cultures with market attitudinal nuances.
• Created & staffed new organizational work streams within the Intel team to launch lead generation & nurture, always-on social media strategy and retail communications.

VMLY&R

Global Account Director

February 2017 - May 2020

Kansas City, MO

Client: Hill’s Pet Nutrition (Owned by Colgate-Palmolive)

Role Summary: Served as a strategic team leader for the integrated global WPP team dedicated to Colgate-Palmolive worldwide.

Selected Contributions:
• Led the first-ever Masterbrand level positioning, brand identity & global campaign for Hill’s Pet Nutrition, including global roll-out, resulting in surpassing CPG benchmarks on brand recall & brand lift studies.
• Managed cross-functional agency teams to develop annual centralized digital roadmaps for 20+ countries across 40+ websites, including development, implementation & globalization, while working closely with Colgate-Palmolive global digital teams.
• Developed a plan with Colgate-Palmolive for innovation funding to reimagine the Hill’s Pet Nutrition B2B ecosystem, leading to internal organizational transformation.
• Lead point of contact for centralized global headquarter communications with internal & external stakeholders.
• Built globally centralized processes to easily implement brand guidelines for cohesive marketing initiatives.
• Consolidated global agency business including identifying local agency partners, creating annual scope of works & onboarding new partners with local market clients.